restores & curates authentic vintage patches and hand-sews them onto modern caps. Greg reached out with a request for custom illustrations to support L&F's stellar mission. Greg led with a vision of old-school tattoos blended with a mix of patches, caps, farming, and racing. After a few iterations and tangents, we created an authentic set fit for these one-of-a-kind caps.
Illustration, Art Direction
Hand sketches, Procreate, Illustrator, Figma